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Culture

Our news articles about the modeling industry.

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How Modeling Agencies Build International Careers for a Model
June 18, 2026
How Modeling Agencies Build International Careers for a Model
In today's modeling industry, building an international career is one of the most effective ways a model can increase visibility, expand their client base, and grow ...MORE
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What a Mother Agency Does (and Why It Matters in the Modeling Industry)
June 16, 2026
What a Mother Agency Does (and Why It Matters in the Modeling Industry)
In the modeling industry, the term "mother agency" is often misunderstood — despite playing a central role in how a model builds a successful and sustainable career. ...MORE
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The Difference Between Commercial and High Fashion Models in the Modeling Industry
June 11, 2026
The Difference Between Commercial and High Fashion Models in the Modeling Industry
Within the modeling industry, not all models follow the same career path. Modeling agencies typically work with talent across different categories, with commercial a ...MORE
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How Modeling Agencies Manage a Model's Image and Brand Positioning
June 09, 2026
How Modeling Agencies Manage a Model's Image and Brand Positioning
In the modeling industry, success is not determined by bookings alone — it is equally shaped by how a model is positioned in the market. Modeling agencies play a cen ...MORE
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How Modeling Agencies Evaluate New Models in 2026
June 04, 2026
How Modeling Agencies Evaluate New Models in 2026
The process of evaluating new talent has become increasingly refined across the modeling industry. Today, modeling agencies rely on a combination of visual assessmen ...MORE
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How Modeling Agencies Make Money: Understanding the Business Model
June 02, 2026
How Modeling Agencies Make Money: Understanding the Business Model
Behind every successful model is a structured business system managed by a model agency. While the creative side of the modeling industry is highly visible, the fina ...MORE
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What Clients Look for When Booking a Model Through a Modeling Agency
May 28, 2026
What Clients Look for When Booking a Model Through a Modeling Agency
When brands and companies work with a model agency, the selection process extends well beyond appearance. In the modeling industry, clients evaluate multiple factors ...MORE
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The Role of Mother Agencies in a Model’s Career Growth
May 26, 2026
The Role of Mother Agencies in a Model’s Career Growth
In the modeling industry, the concept of a mother agency plays a central and often underappreciated role in shaping a model's career. While many are familiar with mo ...MORE
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Why Top Modeling Agencies Prioritize Placement Over Volume
May 21, 2026
Why Top Modeling Agencies Prioritize Placement Over Volume
In the modeling industry, success is measured not by how many models a model agency signs, but by how effectively it places them. While some agencies focus on buildi ...MORE
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Fashion Week by Numbers: SS2026
May 19, 2026
Fashion Week by Numbers: SS2026
A Quantitative Analysis of the Spring/Summer 2026 Global Fashion CalendarThe Spring/Summer 2026 fashion season represented a structural inflection point for the indu ...MORE
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What Casting Directors Actually Look For: Selection for Image, Not Personality
May 18, 2026
What Casting Directors Actually Look For: Selection for Image, Not Personality
Every season, thousands of models walk into casting rooms across Europe, North America and Asia. A handful walk out with the booking. The decision is often described ...MORE
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The Two Economies of Modelling: Why Fittings, Showroom and E-Commerce Jobs Pay the Rent but Don't Build a Career
May 16, 2026
The Two Economies of Modelling: Why Fittings, Showroom and E-Commerce Jobs Pay the Rent but Don't Build a Career
Anyone who has spent a season inside a modelling agency knows something that almost never appears in the public conversation about the industry. There is not one mod ...MORE
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How Modeling Agencies Set Rates in 2026: A Practical Breakdown
May 14, 2026
How Modeling Agencies Set Rates in 2026: A Practical Breakdown
The modeling industry has become increasingly structured, with modeling agencies applying clearer frameworks when determining how a model is compensated. For brands ...MORE
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Was kostet ein Model in der Schweiz? Offizielle VSM-Preisliste 2026 bringt Transparenz
May 12, 2026
Was kostet ein Model in der Schweiz? Offizielle VSM-Preisliste 2026 bringt Transparenz
Der Verband Schweizer Modelagenturen (VSM) hat seine aktuellen Richtpreise für Fashion Models veröffentlicht – ein wichtiger Schritt für mehr Transparenz und profess ...MORE
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10 Things We Learned from the Documentary
May 07, 2026
10 Things We Learned from the Documentary "Marc by Sofia"
New muses, old films, and Marc Jacobs as only Sofia Coppola can capture him. Is it possible to u ...MORE
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Woran erkenne ich eine seriöse Modelagentur in der Schweiz? Richtlinien für Models
May 05, 2026
Woran erkenne ich eine seriöse Modelagentur in der Schweiz? Richtlinien für Models
Woran erkenne ich eine gute Agentur? Wie läuft eine Zusammenarbeit ab? Und was wird eigentlich von mir erwartet? Dieser Leitfaden richtet sich an Models, egal ob du ...MORE
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The war in the Middle East is also affecting fast fashion
April 23, 2026
The war in the Middle East is also affecting fast fashion
The war in the Middle East is affecting not only geopolitics and security, but also one of the fastest-growing segments of the fashion industry. Cancelled flights, r ...MORE
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Schweizer Influencer-Marketing: Aktuelle Preise und Marktentwicklung 2026
April 21, 2026
Schweizer Influencer-Marketing: Aktuelle Preise und Marktentwicklung 2026
Schweizer Influencer-Marketing: Aktuelle Preise und Marktentwicklung 2026 Der Schweizer Influenc ...MORE
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Why Switzerland is the World's Luxury Modeling Hub
April 14, 2026
Why Switzerland is the World's Luxury Modeling Hub
When people think of global fashion capitals, Paris, Milan, and New York come to mind. But for luxury modeling — the intersection of high-end brands, precision aesth ...MORE
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The Matthieu Blazy Effect
April 07, 2026
The Matthieu Blazy Effect
At a time when the fashion industry is grappling with slowing sales, a jaded audience, and ever-rising prices, one seemingly ordinary thing is having an almost unexp ...MORE
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From Carrie to The Shining: Horror Films That Inspired Designers
March 31, 2026
From Carrie to The Shining: Horror Films That Inspired Designers
John Galliano, Alexander McQueen, Giambattista Valli, and Calvin Klein have all referenced cult horror films in their collections. Horror films are not exactly ma ...MORE
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