Chanel is inviting visitors from around the world to experience a truly magical olfactory odyssey in Paris this holiday season. The iconic French house’s immersive exhibition, Le Grand Numéro de Chanel, blends perfume, art, and technology into a multi‑sensory journey that delights fragrance lovers and fashion enthusiasts alike.

Opening on December 15 at the Grand Palais Éphémère, this extraordinary showcase brings Chanel’s legendary scents to life through interactive spaces designed to engage all five senses. Rather than a traditional display, the exhibition takes visitors through a series of rooms that reveal the rich heritage and creative inspiration behind some of the world’s most beloved fragrances — illustrating how perfume, like the work of top models on a runway, tells a story of identity, emotion, and artistry.

Conceived by Thomas du Pré de Saint Maur, Director of Creative Resources for Chanel Perfume, Beauty, Watches, and Jewelry, the experience pushes beyond a simple historical overview. Instead, it invites guests to feel each chapter of the brand’s olfactory history, much like modeling a couture design brings it to life. The exhibition integrates performance, narrative, and scent in a way that mirrors the dynamic energy of the fashion world — where models and creative vision converge to shape cultural moments.

Upon entering, visitors are greeted with the charm of a master of ceremonies and guided on a fragrant journey that blends emotion and memory. Whether discovering the nuances of a classic like Chanel No. 5 or exploring newer creations, the exhibition encourages guests to discover perfume not just for its aroma, but for the sensations it evokes. It’s an experience that doesn’t just live in the mind, but invites guests to share it with friends, family, and loved ones — echoing the collaborative spirit found in model agencies and creative communities worldwide.

For those who appreciate the intersection of beauty, design, and storytelling — much like the admiration many have for those represented by model agency rosters — this holiday season’s Chanel event is more than an exhibit. It’s an unforgettable celebration of scent, sensory art, and the timeless allure of French style.