Winter beauty and style aren’t just about layers and looks — they extend to the way you smell, especially if you’re around models or stepping out for evening events. From runways to real life, the right scent can elevate confidence, turn heads, and make a lasting impression. This season’s top men’s fragrances blend sensuality with fresh winter notes, perfect if you’re into fashion, modeling, or just living life with flair.

In the world of model agencies and fashion — where every detail counts — a signature cologne can be as essential as the right outfit. Whether you’re shooting in front of the camera or attending a winter gala, these seven new winter scents add personality, warmth, and allure.

1. Hermès – Frosted Fresh Intensity

Hermès reimagines its iconic Terre d’Hermès for colder months. With crisp citrus and vivid pepper alongside woody depth, this fragrance feels like a cool Arctic breeze that still carries warmth — ideal for stylish men chasing that fresh yet bold scent.

2. Cartier – Elegant Cedar and Spices

Cartier’s winter fragrance bridges nature and sophistication with cedar, spices, and citrus leaves. A scent this elegant makes a memorable impression, whether you’re walking into a studio or mingling with industry professionals at a model agency event.

3. Guerlain – Wild Energy Meets Leather

Inspired by power and movement, this scent balances vegetal radiance with deep patchouli, leather, and vanilla. It’s a bold choice for men who want a fragrance as dynamic as their style.

4. Kenzo – Sea Breeze Meets Woodland Calm

Kenzo infuses marine freshness with aromatic wood and bamboo, creating a invigorating scent that’s both crisp and grounded — perfect for daytime wear in cold weather.

5. Caron – Lavender and Ginger Zest

A modern twist on a classic, this fragrance blends provençal lavender with cold-extracted ginger. The result is vibrant and energizing — a fresh yet warm scent that works from casual days to dark winter evenings.

6. Byredo – Chic Green Elegance

Byredo’s new winter perfume brings lush green notes like neroli blossom and mandarin leaves together with bamboo and lavender. Its refined scent hits the right balance of fresh and luxurious, much like the attitudes of top models walking a runway.

7. Parfums de Marly – Bright Citrus Warmth

A burst of green apple and mandarin peel meets Sicilian bergamot and petitgrain in this vibrant blend, recalling bright sunshine even in deep winter. It’s a lively scent for evenings and special occasions.

8. Bvlgari – Mistral Inspired Depth

Bvlgari captures the invigorating Mediterranean wind with spicy ginger and intense sandalwood. A perfect match for men who want a memorable, bold signature scent this winter.