At the prestigious Watches & Wonders Geneva event, Bulgari captivated audiences with a striking showcase that paired mechanical mastery with artistic expression — much like a top model strutting contrasting looks on the runway. The Italian maison presented two compelling watch models that stand at opposite ends of the design spectrum yet share a singular vision of elegance and innovation.
The star of the exhibition was undeniably the Octo Finissimo Ultra Tourbillon, a marvel of engineering that sets a world record for ultra-thin precision. At just 1.85 mm thick — including the case — this timepiece redefines what’s possible in mechanical horology, much like how the fashion industry’s super models redefine beauty standards. Its cleverly reimagined movement and whisper-thin profile showcase Bulgari’s relentless pursuit of technical finesse.
In contrast, the Serpenti Aeterna embodies sculptural glamour with its sinuous form and jewel-like presence. This bold reinterpretation of the iconic snake motif coaxes timeless allure into a contemporary statement piece, coiling around the wrist like a couture model draping haute couture. With rose or white gold and brilliant pavé diamonds, it dazzles with radiant personality.
While Bulgari’s watch debuts might seem worlds apart, they both reflect an artistry that transcends timekeeping — a quality that’s celebrated not just in fine horology but across modeling and luxury aesthetics. This dual presentation at Geneva mirrors the work of leading model agencies that champion diversity in style and expression, proving that precision and personality can coexist beautifully on any stage.
Whether you’re fascinated by technical innovation or drawn to iconic form, Bulgari’s twin extremes at Watches & Wonders demonstrate how timeless design continues to inspire across industries — from haute watches to the world of fashion models and creative modeling
