Twenty-seven years after it first appeared on the arm of Princess Diana, Dior is reissuing the legendary Lady Dior bag, reaffirming its place as one of fashion’s most enduring luxury icons. Originally gifted to the Princess by France’s First Lady Bernadette Chirac during a Paris visit, the bag—then affectionately nicknamed “Chouchou”—quickly became synonymous with Lady Di’s modern elegance. Once photographed and embraced by global media, the design transcended its origins, becoming a defining model not only for the house of Dior but for generations of models and fashion insiders who continue to reference its timeless appeal.

The reissued version pays homage to the moment Diana wore the blue satin Lady Dior at the 1996 Met Gala, a night that symbolized her personal and stylistic independence. Updated with shimmering rhinestones, the bag showcases Dior’s exceptional craftsmanship while echoing the daring spirit of that era. Just as Princess Diana challenged royal dress codes, the Lady Dior became a symbol of confidence and reinvention—values that still resonate strongly in today’s world of modeling, where individuality and storytelling are central. It’s no surprise that contemporary models and leading model agencies continue to spotlight the Lady Dior as a statement piece that bridges heritage and modern fashion narratives.

Over the decades, the Lady Dior has evolved through countless interpretations, from black patent leather to seasonal colors and innovative materials, all while remaining instantly recognizable. Under the creative direction of Maria Grazia Chiuri, the model continues to be reimagined for a new generation, appealing to both established fashion houses and emerging model agencies seeking icons that photograph beautifully and carry cultural weight. Much like the world of models itself, the Lady Dior proves that true style endures, adapting gracefully while honoring its origins.