It is rare to meet someone who pursues their life’s mission with such persistence and dedication. Leomie Anderson is one of those rare examples. The UK-born model, entrepreneur, and activist has established herself as an internationally recognized model while simultaneously inspiring a new generation of strong, independent individuals as the founder of her own fashion brand and blog platform. Her career shows how diverse and demanding a model’s life can be – from the catwalk to entrepreneurial challenges.
Discovered in London
Leomie’s modeling career began at the age of 14 when she was discovered on her way home from school. By 17, she walked her first show for Marc Jacobs. In the following years, she worked for renowned brands such as Moschino, Tom Ford, Chloe, Yeezy, and Fenty Puma. In 2015, she reached a milestone by being booked for the coveted Victoria’s Secret show after several attempts – a highlight that cemented her position among international models. At the same time, she used the reach of social media to show the reality of modeling authentically – far beyond selfies.
The Beginning of LAPP – the Blog
Leomie used her influence to create something meaningful. In 2012, she launched her YouTube channel “Cracked China Cup,” giving behind-the-scenes insights into modeling. Her platform grew, giving rise to the LAPP blog, which now offers advice and stories for women worldwide. LAPP demonstrates how models can use their influence to share not just fashion, but also knowledge, inspiration, and perspectives. Leomie shows that a model’s work can go beyond photoshoots and that models can succeed as entrepreneurs and content creators.
LAPP, the Fashion Brand
Leomie’s passion for fashion and social activism led to the founding of “LAPP the Brand.” Part of the profits is used to support the blog. The brand offers sport-luxe apparel that is both fashionable and functional. Through strategic marketing and the influence of models like Rihanna, it achieved international success. LAPP the Brand shows that models can not only stand in front of the camera but also become creative entrepreneurs, building their own model agency or brand.
Diversity and the Future
Leomie consistently advocates for diversity in the fashion world. She acknowledges the progress made by Black models, actors, and musicians, yet remains critical of ongoing discrimination. For her, it is clear: success in modeling is not just about runway careers, but also about influence, responsibility, and the ability to drive change within modeling agencies and the industry as a whole.
At the end of our conversation, Leomie emphasizes that LAPP has made valuable information accessible to many women. She wants to use her platform to connect people and remain authentic – a guiding principle showing that successful models are more than just faces on the runway.
