Models like Gigi Hadid and Kendall Jenner undoubtedly fill their Instagram feeds, but which models around the world generate the highest online search traffic? SEMrush recently conducted a study on the most popular fashion models, analyzing average monthly search volumes – and some of the results might surprise you.
The list features not only runway queens like Adriana Lima and iconic supermodels such as Bella Hadid, but also celebrities known for other careers like acting, singing, or even politics. This highlights the versatility of modern modeling, where the role of a model often intersects with social media influence and brand partnerships through top model agencies.
Here are the models who made it into the top 10:
10. Adriana Lima – The Brazilian beauty sees around 823,000 searches per month. Lima, a legendary Victoria’s Secret Angel, began her modeling career in 1999.
9. Lana Del Rey – While known as the singer behind "Summertime Sadness," Lana also pursued modeling, signing with Next Model Management in 2012.
8. Heidi Klum – With roughly 1,220,000 monthly searches, the German model has done much more than walk the runway. Klum is also a TV personality, actress, and entrepreneur, showing how diverse careers in modeling can be.
7. Bella Hadid – Another top model with 1,220,000 searches per month, Bella carved a name for herself in the fashion world, appearing in shows from Versace to Fendi.
6. Dakota Johnson – Actress and model, Johnson has around 1,500,000 searches monthly. She signed with IMG Models in 2006, demonstrating the influence of professional model agencies in shaping careers.
5. Kate Upton – Upton ranks fifth with 1,500,000 searches per month, gaining fame after being named Sports Illustrated’s Rookie of the Year in 2011 as a swimsuit model.
4. Ivanka Trump – Before her political fame, Ivanka worked as a model, generating 1,500,000 searches monthly. Her modeling gigs included runway shows for Versace and print campaigns for Tommy Hilfiger.
3. Cara Delevingne – Known for her striking eyebrows, Cara earns 1,830,000 searches per month. This model also acts, writes, and sings, illustrating how modeling can open doors to other industries.
2. Gigi Hadid – Gigi sees 1,830,000 searches per month. She has walked for top fashion brands including Marc Jacobs, Chanel, and Michael Kors, highlighting the global impact of models represented by elite agencies.
1. Kendall Jenner – Leading the list with 2,740,000 monthly searches, Kendall began modeling at 14 with Wilhelmina Models. She continues to work with high-profile brands like Chanel, Dolce & Gabbana, and Balmain, proving the power of strategic modeling careers and agency support.
From runway shows to Instagram influence, these models exemplify how the modern modeling industry combines talent, media presence, and the guidance of reputable model agencies to reach a worldwide audience.
