The term “modeling” today encompasses far more than just runway and couture. Many models start their careers in print or commercial work, ideal for actors considering a transition into modeling or for new talents wanting to break into the modeling world. Before you start, it’s worth taking the advice of experienced models and modeling agencies into account.
There is room for everyone in commercial modeling
“Unlike classic fashion modeling—where women are expected to be 90-60-90 and men 185-191 cm—commercial modeling offers greater diversity. Fashion brands rarely succeed if models have too rigid a look. Anyone over 21 or new to the fashion industry will find it difficult to be booked by an agency for fashion shows.
But if you don’t have the typical fashion look, that’s no problem. Commercial modeling in agencies is open to all ages and body types. Children, teens, adults, seniors—every type of model is sought after. Whether you look credible as a doctor, teacher, athlete, or student will determine whether you’re considered for commercial jobs.” – Aaron Marcus, actor, model, and author
Learn the difference between actor and modeling headshots
“Modeling headshots are essential for models who want to work in fashion or beauty advertising. A good model understands how lighting and movement affect the face and how emotions are conveyed. Editorial and fashion modeling sell a lifestyle, while commercial model headshots are often more artistic and designed to present the subject in the best light.” – Marc Cartwright, L.A.-based photographer
Confidence is key
“Wait until you love yourself and your confidence is palpable. Many aspiring models search for agencies online, but reputable agencies will pay for your comp card if they’re interested in your talent. When submitting photos, models should appear natural—makeup is optional; you are the blank canvas for the agency’s creative eye.” – Chloe Marshall, working model
Know the industry and yourself
“Education is important. Talk to as many models and agencies as possible. Agencies don’t just want a pretty face; they want to know who the model is, what drives them, and how they present themselves.” – Francis Arden, Director of MSA Models
Practice makes the model
“Models should practice their poses, hands, and movements to know their best angles. The top models invest time in perfecting their body language, both for editorial and commercial work.” – Gary Dakin, modeling agency
Embrace your look
“Whether trendy, smart, or elegant—every model has their own look. Commercial modeling requires authenticity so that models are booked for the right roles.” – Joe Thompson, Abrams Artists Agency
Acting skills for models
“Many commercial modeling jobs require acting skills to convey emotions like pain, joy, or relief. Models with acting training can show multiple facets, allowing photographers and advertisers to focus on the perfect shot.” – Aaron Marcus
