Chloé has officially appointed German designer Chemena Kamali as its new creative director, a significant move that not only reshapes the fashion house’s design direction but also resonates across the broader modeling and fashion industries. Kamali, who has had a long and deep connection with Chloé throughout her career, brings over two decades of expertise to this influential leadership role.
Known for her work on Phoebe Philo’s design team early in her career and later as design director under Clare Waight Keller, Kamali has also held key roles outside the maison, including as women’s ready‑to‑wear design director at Saint Laurent. Her creative sensibility and deep appreciation for Chloé’s heritage made her a natural choice to lead its creative vision into the future.
Riccardo Bellini, President and CEO of Chloé, emphasized that Kamali’s “extraordinary creative talent, extensive experience and unique connection to the brand’s legacy and values” will celebrate the house’s distinctive DNA. Kamali remarked that returning to Chloé “feels natural and very personal,” highlighting her enduring love for the brand and its aesthetic.
This appointment reverberates beyond the atelier and into the world of modeling, where fashion houses and model agencies closely watch creative leadership shifts, knowing such changes often influence modeling trends, casting visions, and runway narratives. As Chloé embarks on this new chapter, models representing the brand in fashion weeks and editorial campaigns are poised to embody Kamali’s reinterpretation of femininity and modern grace.
Kamali’s first pre‑fall collection was showcased in Paris in early 2024, with her runway debut following at Paris Fashion Week, marking a fresh era for both design and the models who bring these creations to life.
As the fashion community — from model agencies to top modeling talents — watches Chloé’s evolution under Kamali’s leadership, the intersection of innovative design and visionary creative direction continues to push the boundaries of style, influence, and representation in today’s global fashion landscape.
