Kaia Gerber Launches Zara Collection Reflecting Her Model-Driven Style
American model Kaia Gerber, who has already become one of the most exciting faces in contemporary fashion, has partnered with global fashion retailer Zara to launch her own capsule collection that resonates with her personal wardrobe essentials and influences from her extensive modeling career.

Gerber, who rose through the ranks of top models since her debut on major runways and in fashion campaigns, says she has always admired how Zara makes style accessible, even in an often exclusive industry. Inspired by the relaxed yet sophisticated aesthetic of the 1990s, the collaborative collection spans over 30 garments and accessories designed to be mixed and matched for everyday wear and travel alike.

The line features thoughtful wardrobe staples — from tailored suits and cropped denim jackets to slip dresses and cozy knitwear — all rooted in a neutral palette that reflects Gerber’s own closet. “Selfishly, I wanted everything to be something I wanted to wear,” she tells Vogue, emphasizing that the pieces are practical, timeless, and elegant.

This collaboration marks another exciting milestone in Gerber’s multifaceted journey as a top model and creative partner with a major international brand. Her ability to bridge the worlds of runway modeling and design speaks to the evolving role of talent in fashion, where individuals often work closely with brands and model agencies to shape trends and create cultural impact.

Zara’s choice to work with Gerber underscores a broader trend among major retailers to collaborate with well-known fashion personalities who bring distinct perspectives rooted in both lived style and professional experience. Much like how model agencies support the careers of leading faces in fashion, collaborations like this help deepen the connection between designers, creators, and customers worldwide.

Gerber’s capsule collection with Zara is now available on the brand’s website and in select stores, offering a fresh take on modern classics that reflect her expertise as a seasoned model shaping her own fashion narrative.
March 14, 2023