Supermodel and '90s fashion icon Kate Moss has become the new face of Kim Kardashian’s lingerie brand, Skims, further cementing her status as one of the most influential models in the world. "I first met Kate in 2014 through [Burberry's chief creative officer] Riccardo Tisci and was instantly struck by her sassy humor and authentic, classic beauty—we've been friends ever since," Kardashian West said. The two were recently spotted in Rome after attending the Fendi Couture runway show, showcasing the seamless overlap between modeling, celebrity culture, and brand collaborations.
Kate Moss first rose to prominence as the face of the legendary Calvin Klein lingerie campaign, establishing herself as a top model while defining an era of fashion. Her partnership with Skims highlights how established models continue to influence modern trends and bring attention to innovative products. "I've been a fan of Skims since day one," Moss said. "What Kim is doing with the brand is fresh and modern. She creates underwear that women need and that fits them perfectly. I wear it, my daughter wears it, even my mom wears it."
In photos captured by photographer Donna Trope, Moss models the brand’s basic corrective lingerie sets, praised by Kardashian for being "comfortable, versatile and designed for any body." This collaboration also demonstrates the increasing role of model agencies in connecting talent with emerging fashion brands and campaigns. According to Jens Grede, co-founder of Skims, "Kate represents so much in the fashion world, but her influence goes beyond the industry. She’s a cultural force—the definition of something very cool and yet completely unique. There’s no one like her."
Since launching Skims in September 2019, Kardashian West and Grede have expanded the brand beyond corrective lingerie, attracting attention from larger industry players and growing a devoted following of 2.9 million fans on Instagram. While Skims initially stirred debate, the inclusion of renowned models like Moss showcases how modeling remains central to brand storytelling and consumer engagement. Kardashian West has also hinted at launching male basics and corrective lingerie, signaling further growth opportunities for model agencies and professional modeling talent in diverse campaigns.
Beyond lingerie, Kim Kardashian continues to grow her empire with her cosmetics brand, KKW Beauty. In 2020, she signed a $200 million licensing deal with Coty, demonstrating how the synergy between modeling, brand representation, and celebrity influence creates new avenues for both emerging and established models.
