Tenniscore has arrived on the court.
Fashion magazines around the world have written countless times about the corona uniform consisting of a baby, sweatpants or loungewear over the past year of working from home.
At the same time, the sweatpants may never have been used as little for training as it is now. Hvermannsen has sat extremely quiet, unlike before corona, with gyms being closed and people being encouraged to stay home as much as possible.
Now post-lockdown, however, a fresh and refreshing sporty fashion trend is flourishing.
The fashion industry has had a craze for tennis.
Once reserved for the upper class, the 150-year-old sport now occupies both fashion brands and chain stores. From Tory Burch's sports line and Adidas' new Tennis luxe collection to Zara, Rowing Blazers, Gina Tricot, H&M, Filippa K, and American Apparel.
In the past two months, searches on Instagram for the hashtag tenniscore have doubled.
The new term is a spin-off of the well-established terms normcore and cottagecore, according to Harper's Bazaar.
The shopping platform Lyst has also seen an increase in the demand for tennis. While page views for tennis skirts tripled earlier this spring, searches for vintage tennis club logo sweaters have risen fourteen percent compared to last year, according to Refinery 29.
Many people associate Lacoste with the classic tennis style with all-white outfits.
However, we are not thinking of Vogue editor André Leon Talley dressed as Louis Vuitton with matching rackets in The September Issue. More Charlotte York on the tennis court in Sex & The City.
Whether you are an active tennis player or would rather just sit in the stands and watch a match, all white is highly associated with tennis. From white short tennis skirts with pleats and preppy piqué jerseys, to v-neck cable knit and white trousers. Preferably with sporty stripes in red and blue. And white tennis socks. Preferably from brands like Lacoste or Fred Perry.
René Lacoste turned tennis into fashion
Fashion scientist: - Short white miniskirt with folds IS tennis
- Short folding skirts have probably not become a trend for playing tennis in. It is sports fashion that has been transferred to everyday life and parties, just as you no longer jog in sneakers, says Pia Henriksen, fashion scientist at Oslo Met to Melk & Honning.
- Short white miniskirt with folds IS tennis, although women playing sports in thigh-short skirts may seem a little foreign in today's gender-sensitive culture.
- But historically, the skirt has been with tennis from the very beginning, in a much longer variant. When the skirt length crept upwards in the 1920s, it was rude, but still below the knee. And since then, as it is well known, it has not stopped.
She believes the current context still requires other forms of clothing acceptance.
- I note that tennis stars like Serena Williams have started wearing jumpsuits when they play. Although skirts are still quite common in the competitive sport of tennis. The same thing has happened in gymnastics, where girls have just started wearing full gymnastics suits.
Fashion expert Pia Henriksen on gray hair
It is probably impossible not to look at the history of tennis as a private sport and leisure activity for the upper class as part of the picture, Henriksen believes.
- Dressing in tennis clothes, whether it’s from cheap or expensive, fake or real, gives a visual expression of pretending to belong to an exclusive group, as the sport and the aesthetic expression carry a history where tennis was a socializing arena for the upper class.
- I can also imagine that this trend speaks well to girls in countries where it is common to wear school uniforms, where this skirt resonates as something recognizable.
- On the other hand, skirts are comfortable and made it possible for women to move better than before. It was really skirts that boosted women participation in sports in the 20s, once they weren’t tied to wearing corsets and long dresses. Maybe the short tennis skirt is a relief?
Tennis club: - Someone poses in a retro Bjørn Borg outfit
It's not just the classic retro tennis style that "everyone" is crazy about during the day. Also the sport itself.
Jesper Bollius is the general manager of Ullern Tennis Club. He tells Melk that they have had a very large influx of new members over the last year, with waiting lists for almost a year to become a member of the club.
- We recommend that you use tennis clothes in tech materials that are breathable and comfortable to play in. Ladies like to play in a singlet or dress, while boys play tennis in shorts and a shirt or polo shirt.
However, it is not so common for them to see players in the classic all-white tennis outfit with short shorts or folding skirts.
Now everyone has a craze for tennis
Tennis champion Björn Borg during Wimbledon in 1980 in the classic all-white outfit that "everyone" wears during the day.