We sat down with industry experts to explore a topic that surprises many aspiring models: the reality of managing your own marketing as a model. “Many new models think a model agency handles everything, from portfolios to composite cards,” explains Emma Lopez, a veteran talent scout. “The truth is, models are independent contractors, and these marketing tools are their responsibility. They’re essential investments for anyone serious about modeling.”
One of the first things every model should consider is a composite card, sometimes called a comp card, z card, or sed card. “Think of it as your business card in the modeling world,” says Lopez. “It’s a cost-effective way to present yourself professionally, show off your best photos, and share your contact information with model agencies, clients, photographers, and recruiters.” Whether you’re pursuing commercial modeling, fashion, or plus-size modeling, a composite card is non-negotiable. And if you plan to explore multiple types of modeling, having separate cards for each specialty can make a big difference.
Online vs. Printed Composite Cards
Today’s models often use both digital and physical comp cards. “The online card is great for newcomers,” notes Lopez. “It’s inexpensive, easy to update, and allows models to tweak photos without reprinting hundreds of cards. Once a model becomes more established, investing in high-quality printed cards can complement their online presence.” Both types act as mini portfolios, giving agencies and clients a quick snapshot of your versatility and professionalism in the modeling industry.
What Makes a Comp Card Stand Out
A strong comp card combines your best photo with four smaller images, your name, contact information, and essential details like height, measurements, hair and eye color, shoe and dress sizes. “This is the information model agencies and clients look for first,” explains Lopez. “Without accurate contact info, you won’t get hired—no matter how stunning your photos are.”
Choosing the Right Photos
If a model is signed with a model agency, the agency will often provide guidance on selecting photos. For unsigned models, photo selection requires careful thought. “Your main image should have that wow factor,” Lopez advises. “The smaller photos are just as important—they show versatility and give a snapshot of your skills. Think of them as a condensed portfolio that proves you’re serious about modeling.”
For anyone starting a modeling career, understanding the importance of comp cards, portfolios, and web profiles is crucial. These tools are more than marketing materials—they are your first impression in a competitive industry. By taking ownership of these resources, models can set themselves apart, show professionalism, and open doors to opportunities with top model agencies.
