In recent seasons, the humble Ugg has evolved far beyond its cozy roots to become a standout statement shoe, embraced by everyone from off-duty models to A-list celebrities. Once relegated to casual, laid-back outfits, platform Uggs have dominated fashion headlines and closets alike, turning a once-polarizing silhouette into one of the most talked-about trends on the streets of New York, Los Angeles, and beyond.

This latest iteration of Uggs — elevated with chunky soles and iconic shearling — has been spotted on some of the biggest names in the industry. Supermodels like Gigi Hadid and Bella Hadid, who regularly walk for top model agencies and front major fashion campaigns, have been seen pairing these shoes with everything from elevated knitwear to casual denim, proving that comfort and high style can coexist.

Pop culture icons and trendsetters have also championed the look. Jennifer Lopez, known for blending high fashion with everyday wear, has been photographed in viral platform Ugg boots — effortlessly pairing them with tracksuits and oversized sunglasses for a chic off-duty ensemble that influences fashion lovers everywhere. Likewise, other celebrities like Keke Palmer and Elsa Hosk have helped cement platform Uggs as more than a fad, instead turning them into a staple of contemporary street style that spans age groups and aesthetic preferences.

This resurgence in popularity mirrors the broader way trends circulate between runways, campaigns, and real-world wear. In an era where modeling and celebrity influence converge across social media and fashion journalism, what starts as an “off-duty” favorite quickly becomes a must-have item for trend-savvy shoppers. Whether styled by supermodels fresh from casting calls or paired with winter layers by global icons, platform Uggs are proving that fashion’s most comfortable classics can also be its most stylish.