Xenia Belskaya – Belarusian Fashion Model and Creative DirectorXenia Belskaya is a Belarusian model whose career spans over a decade in the international fashion industry. Born and raised in Minsk, Belarus, she grew up immersed in the arts, coming from a highly creative family. Her path into modeling was discovered at the age of 17, when a photographer noticed her on the Metro and sent her polaroids to model agencies. That chance encounter launched a career that would take her across continents and into the pages of some of fashion's most respected publications. Today, she is represented by METRO Models in Zurich — one of Switzerland's most established model agencies — and has cultivated a multifaceted career that encompasses professional modeling, creative direction, social media influence, and jewelry design.Education and BackgroundXenia's passion for creativity was cultivated through formal academic training. She holds a degree in architecture and design — a foundation that has profoundly shaped her visual sensibility and aesthetic instincts throughout her modeling career. She also studied visual communication, media technology, and graphic design at the European Humanities University, an education that set her apart from many of her peers and laid the groundwork for her eventual transition into creative roles behind the camera.Modeling CareerXenia's professional modeling journey began when her first major booking took her to Seoul, South Korea — two months of intensive work directly off the plane. Over the years, she built an extensive portfolio working with prestigious brands across Europe, Asia, and the Americas. Her campaign work has included collaborations with Intimissimi, Na-Kd, Avon, Gaëlle Paris, Gfore, Rosa Clara, Badura, SAINTBODY, Le Prive, Tova, Big Star, Ruby Blue, Boskata, Julie Vino, Eva Landel Bridal, MAARE, Obsessive, Diverse, and Elly's Bridal, among others. As a main-board model at METRO Models in Zurich, she is positioned among the agency's top-tier talent, available for campaigns, editorials, and international bookings.Editorial WorkBeyond commercial campaigns, Xenia has built a notable editorial résumé, appearing in internationally acclaimed fashion publications including ELLE and ARTNOW Magazine, as well as work associated with L'Officiel, L'Officiel Italia, and L'Officiel India. Her editorial work reflects a sophisticated ability to inhabit creative concepts and collaborate effectively with photographers and art directors to produce compelling, magazine-ready imagery.Creative Direction and Jewelry DesignXenia's talents extend well beyond modeling. In a landmark collaboration with the jewelry brand Giorre, she designed and art-directed a jewelry line titled RE: SHAPE. The inaugural collection drew on her personal travels and aesthetic sensibility for inspiration, and a second RE: SHAPE collection followed in 2024, demonstrating the sustained commercial and creative viability of the partnership. She is also associated with The Raw Pictures creative platform, through which she brings her dual expertise as both model and stylist to collaborative projects.Social Media Influence and AR Filter InnovationXenia Belskaya has established herself as a model and influencer with over 117,000 followers on Instagram. One of her most remarkable digital achievements has been her innovation in Augmented Reality filter creation — independently developed Instagram AR filters that have been used an extraordinary number of times, with usage recorded in the hundreds of billions of activations. Celebrities and global brands including Kylie Jenner, Kendall Jenner, Bella Hadid, and Dua Lipa have used her filters, bringing her creative work to an audience that spans the entire social media landscape. This pioneering work in AR beauty technology is a testament to her forward-thinking approach to modeling and personal branding.Selected Campaign and Editorial Timeline2017: ELLE magazine editorial; ARTNOW Magazine editorial. 2019: Badura SS19 campaign; SAINTBODY campaign; MAARE FW 19/20 campaign. 2020: Intimissimi campaign; Tova campaign; Le Prive campaign; Eva Landel Bridal campaign; Big Star campaign. 2022: Ruby Blue campaign; Boskata campaign; Obsessive Valentine's Day campaign. 2023: Michaela Ferriero campaign; Julie Vino bridal campaign; Elly's bridal campaign. 2024: RE: SHAPE x Giorre jewelry collection — second edition (creative director). 2026: Away That Day campaign; new test shoots with METRO Models.
