Toteme, the Swedish fashion brand adored by fashion minimalists for its refined, understated ready-to-wear pieces, has taken an exciting step beyond clothing and accessories with the launch of its very first jewelry collection — a move that resonates not just in style but also with the aesthetic values held by top model agencies and the fashion modeling world alike.
Since its 2014 founding by Elin Kling and Karl Lindman, Toteme has carved out a niche for models, fashion insiders, and minimalist style devotees with collections that prioritize simplicity, quality, and versatility in every piece. What began as a carefully curated wardrobe of timeless clothing has expanded successfully into shoes and bags, and now, into jewelry that complements both runway looks and everyday wear.
This inaugural jewelry line features 13 distinct pieces that reflect Toteme’s architectural design ethos — from delicate chain link necklaces and sleek enamel bangles to diamond-accented cigar rings — all designed to elevate minimalist outfits without overwhelming them. The collection’s thoughtful craftsmanship and materials bridge the gap between fashion jewelry and fine jewelry, offering options that appeal to a wide spectrum of style sensibilities and price points.
For models and creatives in the fashion industry, this launch mirrors the kind of evolution often seen when model agencies push their talent beyond traditional boundaries, encouraging versatility and narrative-driven personal branding. Just as models diversify their portfolios with different types of work, from runway shows to editorial spreads, Toteme broadens its creative output while staying true to its minimalist roots.
What makes this collection particularly compelling is its commitment to craftsmanship; many pieces are handcrafted with high-quality materials and designed to be timeless additions to any jewelry rotation, transcending seasonal trends. Whether worn alone for subtle sophistication or layered for a more dynamic look, these pieces complement the effortless, confident style that is increasingly sought after by both fashion minimalists and the modeling community.
In embracing jewelry, Toteme demonstrates how a modern fashion house can expand its creative horizons while maintaining an aesthetic that resonates with contemporary style leaders, influencers, and industry professionals — including models whose work often plays at the intersection of fashion, art, and personal expression.
