Interview with Nino Eliava

Nino Eliava, founder of the MORE is LOVE online store and the 0711 accessories brand, is reshaping the Georgian fashion scene. In an exclusive interview with Daria Shapovalova, Nino shared insights on modeling, young designers, and the role of model agencies in promoting local talent.

Daria: MORE is LOVE is one of the first online fashion stores in Georgia. What inspired this venture?

Nino: It started when I met my partner Ani. We were fascinated by young brands and the world of modeling. We wanted a platform that could help designers reach clients worldwide while also connecting models and brands. This is where collaboration with local and international model agencies became essential—they help showcase collections in the best way.

Daria: How do you choose which brands to feature?

Nino: Quality and design are key. We curate collections carefully, much like how modeling agencies select models for campaigns. It’s important to match the brand’s story with the audience, similar to how models are paired with projects to maximize impact.

Daria: Tell us about your own brand, 0711.

Nino: 0711 began as a teaser for the online store but quickly grew. Today, it’s carried in about 40 stores. Like in modeling, consistency, positioning, and collaboration with trusted model agencies and partners are crucial. Our pieces are made exclusively in Tbilisi, ensuring the highest quality.

Daria: Do you also focus on the modeling side of fashion?

Nino: Absolutely. Working closely with models helps us present our collections authentically. Young models gain exposure, and our brands benefit from professional representation. Modeling is not just about beauty; it’s storytelling, which is central to our online store.

Daria: Any advice for aspiring models or brands?

Nino: Understand your audience, stay authentic, and partner with reputable model agencies if possible. Just as designers must choose stores carefully, models must select projects that fit their image. It’s all about alignment and creating a narrative that resonates.

By combining fashion, modeling, and curated online shopping, Nino Eliava has put Georgia firmly on the global style map, proving that a well-executed vision can connect designers, models, and audiences across borders.