Victoria’s Secret is rewriting its legacy and redefining what “sexy” means in a modern fashion landscape. The iconic lingerie brand has officially moved on from its world-famous Angel supermodels—once synonymous with extravagant runway shows and heavily stylized ideals—and is embracing a more inclusive, values-driven vision of modeling. For decades, these models dominated the catwalk in elaborate, feathered ensembles, but changing cultural expectations have pushed the brand to reassess both its image and its message.
In place of the Angels, Victoria’s Secret has launched a bold new campaign spotlighting women celebrated for their achievements, voices, and influence rather than traditional beauty standards. The new faces include soccer champion Megan Rapinoe, freestyle skier Eileen Gu, actress and advocate Priyanka Chopra Jonas, model and activist Paloma Elsesser, transgender model Valentina Sampaio, South Sudanese model and refugee Adut Akech, and photographer Amanda de Cadenet. Together, they represent a broader definition of femininity and signal a shift in how models and model agencies collaborate with global brands.
Known collectively as the VS Collective, these women will serve not only as campaign figures but also as advisors, content creators, and ambassadors across advertising and social platforms. Their role goes beyond traditional modeling, reflecting a growing industry trend in which models are valued for perspective, authenticity, and cultural relevance. For Victoria’s Secret, the move responds to years of criticism over narrow beauty ideals, male-gaze-driven marketing, and a lack of diversity within its campaigns.
Chief executive Martin Waters has acknowledged that the brand was slow to adapt as the world changed. He emphasized that the company is now focused on what women want, rather than catering to outdated expectations. This internal transformation also includes a refreshed leadership team and a newly structured board of directors that is almost entirely female—an uncommon but symbolic move in the global fashion business.
The brand’s evolution comes alongside major corporate changes. Victoria’s Secret is separating from L Brands and Bath & Body Works to become an independent public company, with former leadership figures no longer involved. Looking ahead, new projects will include size-inclusive products, maternity wear, and a podcast hosted by the VS Collective, proving that influence no longer depends solely on visuals.
While the legendary Victoria’s Secret Fashion Show is on hiatus, it may return in a reimagined format, aligning with the company’s new values. As model agencies, brands, and audiences continue to demand authenticity, Victoria’s Secret’s shift highlights how the future of modeling lies in representation, empowerment, and purpose—not fantasy alone.
