When you start pursuing a career in modeling, you will quickly hear the term “mother agency.” But what exactly is a mother agency, and what role does it play for a model? Is having a mother agency essential when you first begin your modeling journey, and if so, how do you find one?
Almost all professional models are represented by more than one model agency. For example, top models like Naomi Campbell, Coco Rocha, or Tyra Banks have agencies representing them in New York, Paris, Milan, Tokyo, and other major fashion markets. With multiple model agencies working on behalf of a single model, it can get confusing—this is where a mother agency comes in.
A mother agency acts as the primary agency overseeing a model’s career. Typically, it is the first model agency you sign with when starting out. Your mother agent may even be the scout who discovered you and helped you take your first steps in modeling. A reliable mother agency will help you understand the modeling industry, build your portfolio, and guide you through the early stages of your career. They often promote you to photographers, clients, and other model agencies in larger markets, helping you book jobs and expand your book with test shoots and tear sheets.
Mother agencies are also dedicated to protecting models. Just like a mother bear, a mother agent safeguards the career of her models. Legendary agents like Eileen Ford of Ford Models set the gold standard for mother agencies, offering guidance, structure, and personal mentorship that directly contributed to the success of her models.
In terms of compensation, mother agencies are paid only when models earn. In smaller markets outside major fashion capitals, your mother agency may work to promote you in larger cities. They usually receive a percentage of your earnings, typically 10% of your gross income if your local model agency keeps 20%. Some agencies in Asian markets may charge slightly higher commissions, but all details are clearly outlined in modeling contracts before work begins.
A good mother agent understands the broader modeling industry. They maintain strong relationships with other model agencies, know which markets pay reliably, and have insight into which agencies provide the best opportunities for models. This knowledge is invaluable for navigating a career in modeling and ensuring long-term success.
Finding an experienced mother agency is crucial. While it can be challenging, especially in smaller markets, securing a reputable mother agency gives new models guidance, protection, and industry expertise that can make all the difference in building a sustainable modeling career. For anyone serious about modeling, a trusted mother agency is not just recommended—it is essential.
