The world of modeling is diverse, with many types of models, each having distinct requirements. Understanding the differences between commercial modeling and high fashion modeling is essential for anyone looking to build a career in this competitive industry.
What is Commercial Modeling?
Commercial modeling covers all areas outside of high fashion, including plus-size, fitness, lingerie, and beauty modeling. Commercial models are often seen in advertisements, catalogs, and social media campaigns aimed at everyday consumers. They are chosen for their relatable looks, which help brands connect with a broad audience. Commercial models may not achieve the same global fame as high fashion models, but they can enjoy a stable career and diverse opportunities in the modeling industry.
What is High Fashion Modeling?
High fashion modeling, also known as haute couture modeling, demands strict physical standards and is often more exclusive and artistic. Models in this sector typically work for top brands on runways, in editorials, and in high-profile campaigns. They must be taller, proportionally slim, and ready to adapt to creative styling. Famous high fashion models such as Gigi Hadid, Bella Hadid, Naomi Campbell, and Adriana Lima exemplify the prestige of this type of modeling.
Size and Physical Requirements
High fashion models usually need to be at least 175 cm tall with a balanced, slim silhouette. While commercial models have more flexibility in size, maintaining a healthy and fit appearance is still important. Many models, whether commercial or high fashion, work closely with model agencies to find assignments that suit their look and strengths.
Earning Potential
High fashion models often command higher fees due to the exclusivity of their work and their influence in driving sales for luxury brands. Commercial models can also earn well, particularly through catalog work, fitness campaigns, and social media promotion. Social media platforms like Instagram have become crucial tools for models of all types, allowing them to build a fanbase, attract brand partnerships, and increase their visibility.
How to Become a Model
Aspiring models should carefully consider the type of modeling they want to pursue. High fashion models often start with strong portfolios featuring editorial and runway work, while commercial models benefit from versatile, approachable images. Both should apply to reputable model agencies, maintain professionalism, and leverage social media to connect with brands and audiences. Regular practice, healthy habits, and staying informed about fashion trends are key for long-term success.
Tips for All Models
Regardless of modeling type, aspiring models should be comfortable in front of the camera, practice posing, eat healthily, and stay fit. Researching magazines, understanding the target audience, and building a professional network through model agencies can also make a significant difference in a model’s career trajectory. Social media remains a powerful tool for growing your presence, connecting with brands, and advancing your modeling journey.
