The story of bras is deeply intertwined with changes in fashion, body ideals, and the modeling world. Over the centuries, this essential undergarment has evolved from simple breast support into a fashion statement worn by models on runways and in everyday life—reflecting cultural shifts and innovations in design.

The earliest forms of bras can be traced back even before the modern era. Ancient civilizations used bands of fabric or wraps to support the bust, and Roman mosaics depict women wearing bandeau-like garments that hint at early bra models. As centuries progressed, fashion became more structured and body-conforming, paving the way for new styles that would eventually be embraced by designers and model agencies alike.

In the early 16th century, the corset emerged as the dominant undergarment, fundamentally altering women’s silhouettes. Though restrictive, corsets were a precursor to the modern bra because they framed and shaped the body in ways that influenced how dresses—and later runway shows—were presented by models.

A true breakthrough in the history of bras came in the late 19th century. In 1869, French innovator Herminie Cadolle revolutionized lingerie by cutting the corset into two parts—the upper section offering dedicated bust support. This invention is widely regarded as one of the first recognizably modern bras. Shortly after, in 1893, Marie Tucek patented an early bra model with separate cups and shoulder straps, emphasizing both function and comfort.

By the early 20th century, the term “brassiere” had entered popular fashion vocabulary, and bras began their transformation from purely utilitarian garments to fashion items with style, fit, and variety. As modeling grew in prominence, bras became key pieces in fashion presentations, photo shoots, and brand campaigns managed by leading model agencies.

Throughout the mid-1900s, innovation continued. Lingerie designers introduced different cup sizes and experimented with new materials like nylon, expanding options and improving comfort. By this time, bras were not just undergarments but symbols of fashion identity and empowerment.

The latter part of the century saw even more diversification with the introduction of sports bras and creative designs that blended fashion and function. These changes influenced how designers styled models on runways and in advertising, underscoring the importance of bras in fashion modeling and trendsetting.

Today, bras come in countless varieties—from bralettes to invisible support pieces—complementing every outfit and occasion. Their evolution mirrors broader cultural and fashion trends, with bras often featured in editorial spreads, campaigns, and shows organized by top model agencies around the world.