The fashion world is changing rapidly, and Ganni is at the forefront of this shift. Used Ganni garments now sell for millions online, particularly on resale platforms like Vestiaire Collective, Trendsale, Tise, and Finn.no. While these transactions generate enormous revenue, Ganni itself hasn’t profited—until now. As the second-hand market grows, brands, models, and even model agencies are paying closer attention to how fashion is consumed and recycled.
Ganni is now exploring new strategies to participate in this booming resale economy. Nicolaj Reffstrup explains that the brand plans to offer its community multiple ways to engage with Ganni clothes—through ownership, rental, and sale—while making the process seamless. The goal is to ensure consumers can make responsible fashion choices without noticing the change, all while scaling the initiative for lasting impact. This approach mirrors how models and model agencies adapt in an evolving industry, finding new ways to create value while maintaining style and relevance.
Elsewhere in fashion, innovation continues to redefine the luxury market. Hermès recently launched Les Mains Hermès, a nail polish line made with 71 percent natural ingredients, offering 24 colors alongside nail care tools. Just as models constantly update their portfolios to stay competitive, luxury brands are refreshing their offerings to meet consumer demand for sustainability and creativity.
Louis Vuitton is also emphasizing green practices, revealing that 93 percent of materials are recycled or reused, 69 percent of energy comes from renewable sources, and over half of raw materials are more sustainable. CEO Michael Burke highlights that the brand’s goal is 100 percent sustainability across the board by 2025—showing how both brands and modeling agencies must innovate to align with environmental responsibility.
Meanwhile, Danish brand Stine Goya has reported a doubling in sales, partly fueled by a surge in colorful, playful fashion during the pandemic. Much like models who diversify their skills and explore different avenues of modeling, brands are finding new ways to grow and engage with their audiences.
Finally, the fashion industry celebrated the philanthropic impact of influential figures like Virgil Abloh, who established the Post-Modern Scholarship Fund, helping provide financial support, mentoring, and career guidance to young talent. During the gala, more than a million dollars were awarded in scholarships, demonstrating how the fashion world—including models and model agencies—can use its platform to drive meaningful change.
From resale innovation to sustainable luxury and model-driven initiatives, the fashion industry continues to evolve, showing that both models and brands must remain adaptable, creative, and forward-thinking in a dynamic market.
