He follows Kim Jones, whose departure was announced in January, and will present his first Paris collection in June. But what really shook up the fashion world was the fact that Loewe has entrusted the duo Jack McCollough & Lazaro Hernandez from Proenza Schouler with the reins – and behind-the-scenes rumors suggest that more changes may be in store at Dior.

The Irishman from Magherafelt conquers Avenue Montaigne

Jonathan Anderson, a 40-year-old designer with a reputation as a rebel, spent 11 years at Loewe transforming the dusty Spanish brand into one of today's hottest fashion labels: he turned €230 million in annual sales into €1.1 billion and created viral hits such as the Puzzle Bag and the "tomato" clutch. His playful, gender-fluid style, full of craftsmanship and detail, promises new energy for Dior. And because Anderson is keeping his own brand, JW Anderson, a synergy between London's avant-garde ideas and Paris's luxury tradition is expected.

Domino effect: what next for Loewe and Dior Women?

The vacant seat at Loewe will be filled by the creative duo McCollough & Hernandez, known for their architectural approach at Proenza Schouler. But that's not enough for fashion insiders. Rumors are circulating behind the scenes that Maria Grazia Chiuri may leave Dior Women as early as this year. LVMH is keeping quiet for now, but Anderson's name has been mentioned in connection with the women's division in the past, and Arnault himself has admitted that "more announcements will come at the right time." Luxury conglomerates are once again proving that in the era of fast-paced TikTok trends, they need strong stories and designer superstars to keep the attention of customers and shareholders.

First show in June

The debut Dior Men Summer 2026 collection will be unveiled on June 27 during Paris Fashion Week. Expectations are enormous. Fans are guessing that Anderson will combine Dior's iconic tailoring with the surreal humor that made his pigeon clutch famous. According to sources close to the studio, he is bringing part of his London team and know-how from Loewe, including extreme leatherwork and craft experiments. Men's fashion at Dior will finally take on a new tone, and in June, the entire fashion industry will be watching to see if Anderson will write another chapter that surpasses even his own legend.