It's been a long time since Rihanna only played music. Now she does almost everything else. In 2017, she launched the make-up brand Fenty Beauty, followed by the underwear brand Savage x Fenty in 2018. She also started the fashion brand Fenty under the French luxury group LVMH in 2019. Earlier this month, it was finally confirmed that the fashion brand was over after almost two years.
The 33-year-old was hailed last year for body diversity when she included male models with different bodies in Savage x Fenty's latest campaign.
Now Rihanna gets another pat on the shoulder for hiring the first short-grown ambassador for the underwear brand.
Tamera McLaughlin even shared the news that she is the brand's newest ambassador on Instagram and Twitter.
- “I think it is positive to the extent that it shows that underwear can be worn by everyone,” says Åsne Alstad Hanto, leader of the Norwegian Interest Association for short people to Melk & Honning.
- “The way society is now, I think it's nice to show that it's not just too tall and slim ladies,” she says.
- Diversity is always good and there is a little lack of that.
It's nothing new that the Barbadian superstar is focusing on diversity. In 2019, she was hailed for her first Fenty campaign that fronted model Aweng Mayen Chuol with visible scars on her face. She has also been keen to include different ethnicities in her campaigns, and in 2017, she launched 40 different shades of foundation for Fenty Beauty.