Warning Signs to Watch Out for Before Signing with a Modeling Agency
There are many ethical modeling agencies that genuinely look out for the best interests of their models and work hard to help them succeed. Unfortunately, there are also a few bad apples that may try to take advantage of new models.

When warning signs start appearing along your path to becoming a successful model, it's best to cut ties as soon as possible before investing money with an agency that promises great things but will never deliver. Often, if something seems off with an agency, it probably is. However, if you're not well-versed in the modeling industry, some seemingly ordinary details may confuse you if you're not well-informed. Here are five questions to ask that will help you determine if a modeling agency is legitimate or trying to exploit you.

Is the agency in good standing with the Better Business Bureau (BBB)?
The BBB is a system for rating businesses and their ethical practices, allowing consumers to get information and make informed decisions. The BBB imposes certain standards on businesses before granting them accreditation. If you're looking for information on the legitimacy of a modeling agency, this is a good place to start. It's a very positive sign if the agency is recognized and accredited by the BBB. The BBB is also a good place to find out if any complaints have been filed against the agency, alleging unethical behavior or taking advantage of aspiring models.

Does it promise big numbers to start?
We're all accustomed to seeing photos of models living a luxurious lifestyle and making millions of dollars per year; this may have been a deciding factor in your choice to become a model. While modeling can certainly be a financially rewarding career, it takes time, effort, and an excellent agency to get there. If you're a new model and an agency promises you figures that seem too good to be true, there's a good chance they won't deliver on them, and you may end up losing money instead of making it.

Is the agency insisting on modeling classes?
There's absolutely nothing wrong with taking modeling classes if your goals are self-improvement and enjoyment. However, it's a red flag if an agency insists that you take its classes before it will represent you.

Models should never be required to enroll in modeling classes, and if an agency pushes you to do so, it's a sign that the agency makes its income from classes rather than booking jobs for models.

Many new models work in smaller modeling markets, far from New York, Paris, and Milan, so it can be very challenging for an agency to survive by only booking modeling jobs. Having a modeling school within the agency is the agency's way of finding new models who could potentially become the next top model. So, if you're in a smaller market, don't dismiss them outright, but use your best judgment to determine whether it's the right agency for you.

Is the agency insisting on a particular photographer?
Sometimes, an agency may have an "in-house" photographer and insist that you purchase photo sessions or portfolio packages from them and their photographer. This usually means that the agency is merely a front for a "photo mill" and should be a huge warning sign.

Once again, this is a moment to exercise discretion, as many legitimate agencies prefer that you work with photographers they know well and whose work they know will get you contracts. Agencies in major markets typically offer test shoots without upfront fees, deducting those fees from your first contract.

Keep in mind that professional photos are never necessary before meeting with agencies to determine if you have the potential to become a model. Simple snapshots are sufficient and are often preferred by agencies that just want to see you as you are, without special lighting or makeup.
September 22, 2022