Finding the perfect swimsuit in today’s endless selection can feel overwhelming. But if you’re only going to wear that one small piece, it’s worth choosing the right one—and feeling amazing in it.
Whether you’re heading to a local lake, the Caribbean, or a romantic getaway, these standout brands deserve your attention.
Swimwear can be a sensitive topic, but it’s also the ultimate summer uniform. The good news? There are swimsuits for every body type, style, and mood.
1. Hunza G
The British brand Hunza was founded in 1984 and rose to fame when Julia Roberts wore its cut-out halter-neck swimsuit in Pretty Woman. In 2015, it was reborn as Hunza G under Georgiana Huddart. Combining retro nostalgia with sustainability, the brand produces everything from its signature crinkle-stretch fabric, designed as “one size fits all” (sizes 6–18). It also offers a special line for women post-mastectomy. This year’s collection pays tribute to Nevada’s western and retro poetics—think Las Vegas flair with a vintage touch.
2. Lido
Founded in Venice in 2016 by designer Daria Stankiewicz, Lido captures the essence of the Italian summer. Inspired by the Lido di Venezia beach, the brand blends timeless aesthetics with functionality and simplicity. All swimwear is crafted in northern Italy from recycled materials like Econyl, in collaboration with local artisans.
3. Bondi Born
Australian brand Bondi Born was founded in 2015 by Dale McCarthy, a former media executive inspired by her daily walks on Bondi Beach. Expect sleek, elegant designs in bold colors with a focus on durability and sustainability.
4. Skims
Kim Kardashian launched Skims in 2019 with Emma and Jens Grede. Like its lingerie, Skims swimwear offers minimalist design, inclusivity, and comfort without sacrificing style. Expect clean lines, neutral tones, and playful animal prints—all celebrating body diversity.
5. Lisa Marie Fernandez
Founded by the stylist-turned-designer of the same name, this brand is best known for neoprene swimsuits with a Bond-girl edge. Every collection is produced in the US using fabrics created exclusively for the label.
6. Solid & Striped
On the market since 2012, Solid & Striped channels 1970s aesthetics with a modern American twist. Think stripes, timeless cuts, and high-quality craftsmanship. The brand is also committed to sustainability, often working with Econyl fabrics.
7. Inamorata
Emily Ratajkowski founded Inamorata in 2017, inspired by her Southern California upbringing and the vibes of the ’70s, ’80s, and ’90s. The brand name means “in love” in Italian, and its aesthetic celebrates confidence, self-expression, and sensuality.
8. Matteau
Australian sisters Ilona Hamer and Peta Heinsen built Matteau around simplicity. Whether in a bikini or one-piece, the focus is always on timeless design and a flawless fit.
9. It’s Now Cool
Founded in 2017 on Bondi Beach by swimwear photographer Josie Clough (Sports Illustrated) and surf industry veteran Ryan Stanistreet, this Australian brand delivers fun, party-ready designs with a wild edge. Think retro ’90s meets sustainability with a bold, playful twist.
10. Dora Larsen
Created in 2016 by British designer Georgia Larsen, Dora Larsen is known for its unique color palettes and delicate combinations. With a commitment to organic and recycled materials, the brand brings a personal, playful touch to swimwear.
11. Eres
Parisian swimwear legend Irène Leroux opened her boutique in 1968, freeing women from restrictive designs. By 1971, she revolutionized the market with her mix-and-match bikinis. Known for its iconic Peau Douce fabric, Eres has been part of Chanel since 1996 and is often called “the Coco Chanel of swimwear.”
12. Montce Swim
Founded in Florida by Alexandra Grief, Montce Swim is rooted in impeccable cuts, comfort, and craftsmanship. Luxurious fabrics and thoughtful details make it one of America’s standout swimwear labels.
13. Frankies Bikinis
Launched by Francesca Aiello while still in high school in Malibu, Frankies Bikinis has grown into a cultural phenomenon. Known for daring cuts, inclusivity, and celebrity collaborations (from Gigi Hadid to Pamela Anderson), the brand embodies youthful, trend-driven energy.
14. Sorbet Island
Created by Greek designer Sophie Mamas, Sorbet Island is all about playfulness, inclusivity, and joy. Inspired by childhood summer memories, its designs embrace slow living and sustainability.
15. Alémais
Founded in 2020 by Australian designer Lesleigh Jermanus (formerly of Zimmermann), Alémais was born during the pandemic and quickly became known for its artistic soul and craftsmanship. With a bohemian, architectural spirit, its latest collection was created in collaboration with artist Claire Johnson.